The rough guide to startup life
We’ve gathered a snapshot of the highs and lows of female founder journeys so far to inspire, share and keep it real.
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melissafretwell
Sep 55 min read
Three surprising differences between charity and commercial marketing
If you’re a commercial marketer looking to partner with a brilliant cause or a charity leader looking for marketing support this is for you
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melissafretwell
Jul 151 min read
Co-creative leadership: discover your new superpower
Why creativity is fundamental to leadership excellence. We unpack the creative mindset, the role of trust and ask life's important questions
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melissafretwell
Jun 246 min read
Marketing analytics: the story behind the stats
Our brains like searching for patterns and solving puzzles, surely marketing analytics should be a joyful experience? In reality, we are...
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melissafretwell
May 138 min read
Digital innovation the sustainable way
Ever wondered how on earth to innovate sustainably? How do we ensure the digital solutions we come up with deliver a positive impact for...
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melissafretwell
Feb 296 min read
Back to basics: why and how to use email marketing
Email marketing is retro. It has been around since the late seventies which may be older than some of our readers. It has become a comms...
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melissafretwell
Dec 18, 20235 min read
Ways to be a force for good
As 2023 comes to a close we’re thinking about what 2024 may bring and as we like to accentuate the positive, debunk the odd marketing...
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melissafretwell
Nov 17, 20236 min read
Make the flamingo bigger
Barney Worfolk Smith the MD of DAIVID caught up with White Camino’s founder Melissa Fretwell to chat all things creative effectiveness...
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melissafretwell
Nov 1, 20236 min read
Fashioning sustainable stories
The principles of sustainable brand communication, which are geared towards fashion brands here but can be applied to anything.
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melissafretwell
Nov 1, 20233 min read
"AI: More Than Just a Tool, It's Your New Best Friend" - headline generated by AI
While Nick Cave was more than scathing of ChatGPTs ability to write a song in his own inimitable style, we thought it would be...
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