top of page
Search

What IF creativity is the answer?
We get to meet a lot of excellent folks as part of agency life and as much as we welcome new connections, we value loyalty and the deeper...
melissafretwell
Feb 247 min read
0 views
0 comments

Reasons to be cheerful
Without getting too slushy on you, our founder Melissa Fretwell set up White Camino as an agency that endeavours to do great work that...
melissafretwell
Dec 18, 20243 min read
0 views
0 comments

The rough guide to startup life
We’ve gathered a snapshot of the highs and lows of female founder journeys so far to inspire, share and keep it real.
melissafretwell
Oct 22, 20245 min read
0 views
0 comments

Three surprising differences between charity and commercial marketing
If you’re a commercial marketer looking to partner with a brilliant cause or a charity leader looking for marketing support this is for you
melissafretwell
Sep 5, 20245 min read
11 views
0 comments

Co-creative leadership: discover your new superpower
Why creativity is fundamental to leadership excellence. We unpack the creative mindset, the role of trust and ask life's important questions
melissafretwell
Jul 15, 20241 min read
0 views
0 comments

Marketing analytics: the story behind the stats
Our brains like searching for patterns and solving puzzles, surely marketing analytics should be a joyful experience? In reality, we are...
melissafretwell
Jun 24, 20246 min read
5 views
0 comments


Digital innovation the sustainable way
Ever wondered how on earth to innovate sustainably? How do we ensure the digital solutions we come up with deliver a positive impact for...
melissafretwell
May 13, 20248 min read
1 view
0 comments

Back to basics: why and how to use email marketing
Email marketing is retro. It has been around since the late seventies which may be older than some of our readers. It has become a comms...
melissafretwell
Feb 29, 20246 min read
8 views
0 comments

Ways to be a force for good
As 2023 comes to a close we’re thinking about what 2024 may bring and as we like to accentuate the positive, debunk the odd marketing...
melissafretwell
Dec 19, 20235 min read
3 views
0 comments

Make the flamingo bigger
Barney Worfolk Smith the MD of DAIVID caught up with White Camino’s founder Melissa Fretwell to chat all things creative effectiveness...
melissafretwell
Nov 17, 20236 min read
7 views
0 comments

Fashioning sustainable stories
The principles of sustainable brand communication, which are geared towards fashion brands here but can be applied to anything.
melissafretwell
Nov 1, 20236 min read
6 views
0 comments

"AI: More Than Just a Tool, It's Your New Best Friend" - headline generated by AI
While Nick Cave was more than scathing of ChatGPTs ability to write a song in his own inimitable style, we thought it would be...
melissafretwell
Nov 1, 20233 min read
1 view
0 comments
bottom of page